Collection: DYK

  • 2023.12 - Mail Call

    The USPS recently announced its 2024 Promotions and Incentive Programs to help brands save on postage costs, and to help marketers think outside the envelope to create more engaging, dynamic direct mail campaigns. This year, the USPS has made a couple of the programs more flexible in terms of their start and end dates, and we have everything you need to know to help you start planning for 2024 now.

    Paper: Accent Opaque 80 lb. Cover Super Smooth

     

    2023.12 - Mail Call
  • 2023.11 - Print Awards to Enter in 2024

    A selection of our favorite print industry awards for designers and printers to consider entering in 2024.

    Paper: Accent Opaque 80 lb. Cover Super Smooth

    2023.11 - Print Awards to Enter in 2024
  • 2023.10 - Prepped for Print

    Direct mail means business. 62% of consumers reported that they have been inspired to take action after receiving a piece of direct mail. But designing a high-quality mailer with targeted messaging for your ideal audience includes a variety of components – the type of paper, specialty finishes or digital integrations – that designers have to account for when creating a direct mailer to produce the desired response.

    Paper: Accent Opaque 80 lb. Text Super Smooth

    Press: HP Indigo 7K Digital Press

    2023.10 - Prepped for Print
  • 2023.09 - Celebrate The Season

    Holiday mailers can serve a larger purpose than just extending a season’s greeting. Marketers use holiday mailers to launch new campaigns, maximize sales, extend offers to existing customers or drive brand awareness during a busy holiday season. The tactile nature of holiday mailers also helps you create a deeper connection with your audience and leverage the trust consumers place in print to end the year on a positive note — and generate excitement about what the new year will bring.

    Paper: Accent Opaque 80 lb. Text Super Smooth

    Press: HP Indigo 7K Digital Press

    2023.09 - Celebrate The Season
  • 2023.08 - The Mother of (Direct Mail) Invention

    As the messaging logjam in digital channels continues to grow, more marketers are returning to traditional communication channels like print. While they may be pleasantly surprised by the robust response rate of direct mail, the challenge is designing cost-effective print communications to get the best postage rates - and the best return on marketing investment. 

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7K Digital Press

    2023.08 - The Mother of (Direct Mail) Invention
  • 2023.07 - Augmented Print

    Augmented reality (AR) in print has come a long way. The quick response (QR) codes often used for AR were once considered too niche for mainstream use, but more than 89 million users scanned a QR code in 2022. While the early days of AR in print required an app, the development of WebAR means you can now launch AR with no app required. Today, AR has become more accessible for the user and easier to design for than ever before.

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2023.07 - Augmented Print
  • 2023.06 - Fun With Finishings

    In the print industry, finishings are defined as an additional process applied to substrate after ink has been transferred to a sheet. Finishings are important because, when executed well, they can help to engage your audience and leave a lasting impression - both of which can enhance how well your print preforms and generate a healthier ROI on your print marketing spend.

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2023.06 - Fun With Finishings
  • 2023.05 - More Fab Folds

    More than 5.6 billion pieces of direct mail were sent in Q4 of 2022 alone — and for the year, the United States Postal Service estimated it delivered more than 127 billion units. This represents a slight increase in direct mail volume from 2021, and while direct mail is still an extremely effective method of engaging highly targeted audiences, these figures do mean marketers need to think a bit more creatively about how their print marketing communications can stand out in a competitive landscape.

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2023.05 - More Fab Folds
  • 2023.04 - In Print We Trust

    It's no secret that digital marketing channels are extremely crowded. But what's more concerning for marketers is that it appears consumers are becoming numb to digital messaging.

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2023.04 - In Print We Trust
  • 2023.03 - Print is Sweeter in Color

    First impressions are everything. Research show that up to 90% of snap decisions about a product or service are made primarily on color alone.

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2023.03 - Print is Sweeter in Color
  • 2023.02 - Digital and Inkjet Inks

    When thinking of how to take a print piece to the next level, most of the conversation usually centers around a unique paper stock or innovative finishing technique. But the ink your project is printed with can significantly impact the final product, and it can also affect more practical concerns such as cost and production time. 

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2023.02 - Digital and Inkjet Inks
  • 2023.01 - Special Delivery

    The USPS promotional programs for 2023 have been announced, and this year's incentives feature an exciting lineup of annual favorites and some new promotions to help marketers push the envelope when it comes to engaging, delighting and interacting with customers.

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2023.01 - Special Delivery
  • 2022.12 - Grab the Rope

    Die cutting is a valuable tool in the designer's toolbox. Using steel or metal dies in certain shapes or sizes, die cutting creates unique shapes or cutaways that can make your project more memorable and useful to the user. 

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2022.12 - Grab the Rope
  • 2022.11 - Design Your Year

    Each year, designers have the opportunity to attend dozens of conferences, expos and networking events across the country to connect — and after a two-plus year hiatus, many events are returning to an in-person format.

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2022.11 - Design Your Year
  • 2022.10 - How to Best Prepare Your Files for Print

    A recent survey indicated B2B companies allocate 18% of their overall marketing budget to print projects. This signals that companies see great potential value in print media, but it also means marketers can ill afford costly setback or missteps in the design or print process. 

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2022.10 - How to Best Prepare Your Files for Print
  • 2022.09 - Accessible Print

    More than 65 million Americans have some form of learning or reading disability, and more than 12 million Americans 40 years or older suffer from some degree of visual impairment. 

    Paper: Accent Opaque 100 lb. Cover Super Smooth

    Press: HP Indigo 7900

    2022.09 - Accessible Print