2023.08 - The Mother of (Direct Mail) Invention

As the messaging logjam in digital channels continues to grow, more marketers are returning to traditional communication channels like print. While they may be pleasantly surprised by the robust response rate of direct mail, the challenge is designing cost-effective print communications to get the best postage rates - and the best return on marketing investment. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2023.06 - Fun With Finishings

In the print industry, finishings are defined as an additional process applied to substrate after ink has been transferred to a sheet. Finishings are important because, when executed well, they can help to engage your audience and leave a lasting impression - both of which can enhance how well your print preforms and generate a healthier ROI on your print marketing spend.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2023.05 - More Fab Folds

More than 5.6 billion pieces of direct mail were sent in Q4 of 2022 alone — and for the year, the United States Postal Service estimated it delivered more than 127 billion units. This represents a slight increase in direct mail volume from 2021, and while direct mail is still an extremely effective method of engaging highly targeted audiences, these figures do mean marketers need to think a bit more creatively about how their print marketing communications can stand out in a competitive landscape.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2023.04 - In Print We Trust

It's no secret that digital marketing channels are extremely crowded. But what's more concerning for marketers is that it appears consumers are becoming numb to digital messaging.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2023.03 - Print is Sweeter in Color

First impressions are everything. Research show that up to 90% of snap decisions about a product or service are made primarily on color alone.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2023.02 - Digital and Inkjet Inks

When thinking of how to take a print piece to the next level, most of the conversation usually centers around a unique paper stock or innovative finishing technique. But the ink your project is printed with can significantly impact the final product, and it can also affect more practical concerns such as cost and production time. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2023.01 - Special Delivery

The USPS promotional programs for 2023 have been announced, and this year's incentives feature an exciting lineup of annual favorites and some new promotions to help marketers push the envelope when it comes to engaging, delighting and interacting with customers.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.12 - Grab the Rope

Die cutting is a valuable tool in the designer's toolbox. Using steel or metal dies in certain shapes or sizes, die cutting creates unique shapes or cutaways that can make your project more memorable and useful to the user. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

Did You Know Binder Subscription

Each installment of Sylvamo's Did You Know? series fuels conversations around relevant industry topics, from tips for optimal operation of popular digital presses to how to create strong augmented reality markers.

2022.11 - Design Your Year

Each year, designers have the opportunity to attend dozens of conferences, expos and networking events across the country to connect — and after a two-plus year hiatus, many events are returning to an in-person format.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.10 - How to Best Prepare Your Files for Print

A recent survey indicated B2B companies allocate 18% of their overall marketing budget to print projects. This signals that companies see great potential value in print media, but it also means marketers can ill afford costly setback or missteps in the design or print process. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.09 - Accessible Print

More than 65 million Americans have some form of learning or reading disability, and more than 12 million Americans 40 years or older suffer from some degree of visual impairment. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.08 - Midterm Mailers

Political campaigns have long relied on direct mail to get the word out. Targeted mailings that utilize demographic data like age and household income make it easy to reach large swaths of potential voters with tailored messaging, and these mailings are effective; in recent voter surveys, the USPS® found that, when asked which political advertising channels are most credible, more than two-thirds of respondents ranked direct mail in their top three. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.07 - Class Is in Session

The back-to-school shopping season is the second largest annual driver of the U.S. retail market with more than $35 billion in sales in 2021, and projections for the 2022 season are expected to exceed those as the country continues to rebound from the COVID-19 pandemic.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.06 - The New Challenges Facing Direct Mail

After a brief bump in the road at the beginning of the COVID-19 pandemic, while the world adjusted to new ways of doing business, the popularity and potency of direct mail has returned — and the demand for direct mail campaigns is even greater than it was pre-pandemic.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.05 - Memory Matters

Mobile devices and e-readers have changed the way we read, but a recent study suggests reading on paper is a better way to train your brain to process more complex information.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900