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Each installment of Sylvamo's Did You Know? series fuels conversations around relevant industry topics, from tips for optimal operation of popular digital presses to how to create strong augmented reality markers.

2023.05 - More Fab Folds

More than 5.6 billion pieces of direct mail were sent in Q4 of 2022
alone — and for the year, the United States Postal Service estimated it
delivered more than 127 billion units. This represents a slight increase in
direct mail volume from 2021, and while direct mail is still an extremely
effective method of engaging highly targeted audiences, these figures do
mean marketers need to think a bit more creatively about how their print
marketing communications can stand out in a competitive landscape.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2023.04 - In Print We Trust

It's no secret that digital marketing channels are extremely crowded. But what's more concerning for marketers is that it appears consumers are becoming numb to digital messaging.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2023.03 - Print is Sweeter in Color

First impressions are everything. Research show that up to 90% of snap decisions about a product or service are made primarily on color alone.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2023.02 - Digital and Inkjet Inks

When thinking of how to take a print piece to the next level, most of the conversation usually centers around a unique paper stock or innovative finishing technique. But the ink your project is printed with can significantly impact the final product, and it can also affect more practical concerns such as cost and production time. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2023.01 - Special Delivery

The USPS promotional programs for 2023 have been announced, and this year's incentives feature an exciting lineup of annual favorites and some new promotions to help marketers push the envelope when it comes to engaging, delighting and interacting with customers.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.12 - Grab the Rope

Die cutting is a valuable tool in the designer's toolbox. Using steel or metal dies in certain shapes or sizes, die cutting creates unique shapes or cutaways that can make your project more memorable and useful to the user. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.11 - Design Your Year

Each year, designers have the opportunity to attend dozens of conferences, expos and networking events across the country to connect — and after a two-plus year hiatus, many events are returning to an in-person format.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.10 - How to Best Prepare Your Files for Print

A recent survey indicated B2B companies allocate 18% of their overall marketing budget to print projects. This signals that companies see great potential value in print media, but it also means marketers can ill afford costly setback or missteps in the design or print process. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.09 - Accessible Print

More than 65 million Americans have some form of learning or reading disability, and more than 12 million Americans 40 years or older suffer from some degree of visual impairment. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.08 - Midterm Mailers

Political campaigns have long relied on direct mail to get the word out. Targeted mailings that utilize demographic data like age and household income make it easy to reach large swaths of potential voters with tailored messaging, and these mailings are effective; in recent voter surveys, the USPS® found that, when asked which political advertising channels are most credible, more than two-thirds of respondents ranked direct mail in their top three. 

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.07 - Class Is in Session

The back-to-school shopping season is the second largest annual driver of the U.S. retail market with more than $35 billion in sales in 2021, and projections for the 2022 season are expected to exceed those as the country continues to rebound from the COVID-19 pandemic.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.06 - The New Challenges Facing Direct Mail

After a brief bump in the road at the beginning of the COVID-19 pandemic, while the world adjusted to new ways of doing business, the popularity and potency of direct mail has returned — and the demand for direct mail campaigns is even greater than it was pre-pandemic.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.05 - Memory Matters

Mobile devices and e-readers have changed the way we read, but a recent study suggests reading on paper is a better way to train your brain to process more complex information.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900

2022.04 - Just Our Typeface

Typefaces are created by type foundries. Why “foundry”? The term harkens back to the origins of typesetting, when individual letters were cast in metal. Now, of course, fonts are digitally created for print and online use, but the foundry is here to stay.

Paper: Accent Opaque 100 lb. Text Super Smooth

Press: HP Indigo 7900

2022.03 - 2022 USPS Promotions

USPS® promotions for 2022 are in full swing, meaning now is your chance to plan ahead and save on postage.

Paper: Accent Opaque 100 lb. Cover Super Smooth

Press: HP Indigo 7900