2023.08 - The Mother of (Direct Mail) Invention
2023.08 - The Mother of (Direct Mail) Invention
As the messaging logjam in digital channels continues to grow, more marketers are returning to traditional communication channels like print. While they may be pleasantly surprised by the robust response rate of direct mail, the challenge is designing cost-effective print communications to get the best postage rates - and the best return on marketing investment.
Paper: Accent Opaque 100 lb. Cover Super Smooth
Press: HP Indigo 7900
